Nike, Walmart, and Costco Defying the Odds, plus Letters from Listeners
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The Long Tail of Brands Continues to Expand
The long tail of brands continues to expand, and so an ever increasing percentage of the shelf space is devoted to niche brands. I think there's always going to be a space for the category specialist, like a foot locker. And you know, in an interesting way, even for the big specialist stores, maybe being a little less reliant on nike is not the worst thing.
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