Programatic Deals and Publisher Direct Deals

There is a large amount of podcast inventory available programmatically to day. Buyers aren't committed to all the inventories sent their way, only the inventory they want to purchase. Only purchasing what you deem the highest quality inventory is a great way to drain your ad budget while neatively narrowing your targeting pool. The c t v programmatic guide are incredibly well put together for an area of advertising that is less than half as old as podcast advertising. We need to play ball with digal advertising overall, especially as we're such a major part of not only the audio ecosystem, but overall media consumption. Sometimes don't reinvent the wheel; it's great just be the best wheel.