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How to Become a Best-Selling Author with Dr. Benjamin Hardy | Ep 308

The Matt King Show

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The Power of 10x and 2x

The concept of and the concept of 10x and 2x is like two types of brains, I find. There's mine, which is sort of the conceptual brain; then there's more the practical or engineer brain. So here's my example. You said a guy at five million wants to go to 50 million. That's literally 10x, right? And 2x will be 10 million if you're doing it mathematically. But really, in order to be there 10x wise, it might just be getting them off of a one or $2 million leap off of five. Maybe writing books would be 10 X for me, for where I'm at.

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