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Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

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The Rise of TikTok

I think there will be fewer new searches, but due to SGE, there will be more engagement on Google. Creator collaborations become a lot more important because Google features them in the perspectives tab so they might feature YouTubers or bloggers and try to provide new perspectives. I do think Google is going to use creator collaborations within YouTube to promote this, but then there might be antitrust issues. The rise of TikTok, we should probably make an entire episode about this. It kind of got banned. Where are you on that? I mean, it kind ofgot banned. We'll do a whole episode.

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