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#308 How To Build A Go-To-Market Strategy (GTM) - Andrew Davies
Breaking B2B - B2B Marketing & Demand Generation Podcast
Building a GTM Go-to-Market Strategy
The first step to building out a GTM is understanding your customer, he says. He explains how his company closed IBM, SAP and Intel because they didn't fit the ideal profile of its customers. "There's a huge amount of kind of acceleration that comes into your business when everybody knows very explicitly who you're going after"
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