The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
00:00
The Dormant Market
Most brands, most businesses, the kind of the modus operandi is need. We're going to service that need. What is the existing need? I think challenge brands should be a bit more on top of this. By creating a new need, have gone in and got all of the milk users as well. So by doing that and thinking differently, you actually opened up a whole new market That's what you're talking about. It's the dormant market.
Transcript
Play full episode
