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221: Why Entrepreneurs are Choosing 'Short-Lived Businesses' Over 'Forever Businesses
The Bootstrapped Founder
The Importance of Ever-Resting
If one of your small business ventures doesn't work out, you can move on to the next without losing everything. It's much less risky to build a few temporary projects before you even get there. These early entrepreneurial experiments will teach you a lot about how markets work and the revenue from these products will be catalysts along the way for your bigger aspirations.
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