Content Strategy

I think we all find our way through this combination of like creative thinking and very pragmatic problem solving where we're doing the thing before we know what the thing is called. And I think it kind of has to be that way at least for a while because it's really only in the past five years, it's become the kind of formal practice where you can actually go to school for it or want to be it as a child. When I was nine, it was like the mid eighties, like what's what is content strategy? What is the web even? Like I could not aspire to be a content strategist at that point. It doesn't seem that long ago, which young listeners