CEO of CFI: Become a World Class Financial Analyst
FP&A Today
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Balancing Brand Integrity: Managing Distinct Entities
This chapter explores the challenges of managing two distinct brands, CFI and Macabacus, while maintaining their unique identities and cross-promoting opportunities. Using a parenting analogy, it emphasizes the importance of dedicated teams in delivering high-quality training and resources to a shared finance-focused clientele.
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