2min chapter

The Hustle Daily Show cover image

Why a CEO’s cereal-for-dinner comments struck a nerve

The Hustle Daily Show

CHAPTER

Exploring the Internal Logic of Kellogg's Cereal Strategy

Exploring the recent surge in cereal prices, this chapter discusses Kellogg's innovative approach of promoting cereal for dinner. It sheds light on the company's internal conversations and efforts to expand their market beyond breakfast, while also considering the health implications of this strategy.

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