2min chapter

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Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter

Greymatter

CHAPTER

What's the Best Way to Scale on Paid Marketing?

Stitch Fix is in kind of a world where it's typically highly dependent on paid marketing. In the early days, you know, it was very little that it was just focusing on the right customer. And so I agree, I think types of business models where it could be an accelerant versus a crutch. But there are also certain business models that won't necessarily support that type of work.

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