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Launching | Why you can't afford to skip the live launch

Imperfect Action

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The Pain of Not Making a Decision

The concept behind a dead line is that the pain of making a change is pretty painful. It's not about pressuring people to buy, it's about encouraging them to make a conscious decision. So where i see a lot of people going wrong is they want to skip the live launch and just go straight to evergreen. If it's not selling in your live launch, it definitely won't sell on evergreen. Never do a web ana because webbenas a frickan scary They never want to do a challenge, because what if nobody does? Nobody signs up and nobody interracts. And what if it's a lot of work, and they want to go straight to just ever

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