A really interesting conversation this week with Anna McLean (Crieff GC), David Gemmell (Brora GC) and David MacFarlane of Caddie Marketing. Crieff is located near Gleneagles and Brora near Royal Dornoch. The chat explores the benefits, downsides and opportunities of being located near a big Golfing venue which attracts a lot of tourist play. Over recent times, we've seen many courses across the UK benefit greatly from being near a Muirfield, St Andrews, Royal St Georges, Troon/Turnberry etc, but is it all it cracks up to be?
We explore how it can grow green fee revenue and improve capital project expenditure, but on the flip side - what knock on effect does that have to the culture and member experience.
David MacFarlane also talks about how clubs can positively use the opportunity to their benefit while also explaining what clubs should be doing in terms of positive promotion of their venue.
Thanks to Anna, David and David.
Check out Crieff, Brora and Caddie Marketing here:
https://crieffgolf.co.uk/
https://broragolfclub.co.uk/
https://caddiemarketing.co.uk/
Thanks to our partner - Leeds Golf Design
https://www.leedsgolfdesign.com/
