126: Crossing the Product Analytics Chasm with Spenser Skates of Amplitude Analytics
The Data Stack Show
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Is There a Difference Between Marketing Analytics and Product Analytics?
Spencer Kossas: I think historically product and marketing teams have been quite separate. And so that's why these two things have emerged separately. But over the long term, you're going to get convergence of those two spaces. Amplitude is a company that does tens of billions in business every year; we're only 230 million in revenue. We ended up launching a whole ton of features around that allow you to marketing analytics because people had these same sort of questions.
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