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Yahoo's Strategic Acquisition of Artifact
This chapter explores Yahoo's acquisition of the AI-driven news aggregation app Artifact, emphasizing its role in enhancing Yahoo's news app with personalized feeds and article summaries. It discusses the strategic importance of partnerships with publishers and how these collaborations impact revenue-sharing and user engagement. Additionally, the chapter addresses the challenges of balancing algorithm-driven content with human curation while navigating the evolving digital landscape of media and journalism.
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