Build a Bear

You can literally go to Build A Bear right now and create a whole thing. And then you could turn Ethan into an influencer and create an Instagram. People would love it. Do they sell individual accessories or do you have to go whole hog and get the toy? That's a good question. You don't... I feel like they must, right? But that feels a bit gate-keepy if you come in and they're like, do you already own a bear? Right. When did they just want any business? Yeah, they'll take any dime they can get. They're struggling as a business.