3min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

Rethinking the M&A Auction Process: A Wealth Management Perspective

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Rethinking M&A Auctions: Emphasizing Cultural Fit and Deal Advocacy

This chapter explores a novel strategy for mergers and acquisitions that centers on deal advocacy instead of traditional auctions. It highlights the significance of cultural alignment and the use of an algorithmic scoring system to assess buyer compatibility for better transaction outcomes.

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