A Marketing Strategy That Actually Works l The Agile Brand
The GaryVee Audio Experience
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Navigating the New Social Media Marketing Landscape
This chapter explores the shifting dynamics of social media marketing, prioritizing creative content over follower counts in the age of 'TikTokification.' It highlights the power of organic content and the misconceptions surrounding advertising metrics and actual engagement. Marketers are urged to adapt their strategies to reflect the evolving landscape where authenticity and creativity are crucial for success.
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