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87 – Brand in Marketplaces, Internationalization with Danny Martinez, Hiring Humans (ex-Airbnb).

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Building Startups: Lessons from Airbnb

This chapter explores key lessons from Airbnb on building startups, focusing on talent attraction, branding, and the emotional connection between products and users. It covers practical insights for early founders on international expansion, the significance of local teams, and evolving marketplace strategies. Additionally, the chapter discusses investment evaluation frameworks that prioritize founder vision and product engagement.

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