How Ginneca Row Began During COVID

Lauren describes launching her brand in COVID, early cold outreach, pop-ups, and viral tie-dye sweats pivot.

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Your past doesn’t disqualify you, it can develop you. In this episode, I sit down with the incredible Lauren Robuck, founder of Ginneca Row. We talk about the real startup costs, the fulfillment mistake almost everyone makes too early, and the mindset shifts that helped her scale from scratch to 42 stores nationwide using nothing but cold outreach and organic growth (no paid ads, no celebrity gifting budget, no connections). She also shares about growing up between two homes, developing OCD as a way to cope with feeling out of control, and doing the inner work that helped her reclaim her peace, presence, and identity. Tune in and get ready to elevate how you show up as a founder, leader, and creator.

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HIGHLIGHTS

00:00 Meet Lauren Robuck, CEO of Ginneca Row.

07:00 What parts of your upbringing actually helped you become who you are?

11:15 Why every founder should experience customer service before launching a brand.

17:30 The internal dialogue every entrepreneur faces.

22:15 The costs to start a product-based business.

29:30 What happens when you outsource fulfillment too early?

37:00 What solo travel teaches you about self-trust, identity, and reinvention.

44:30 How do you stay in love with what you're doing?

50:00 Behind the scenes of building a brand with your partner.

59:30 Advice to entrepreneurs about building in a saturated market.