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692. Most Important Steps to Take When Pivoting

Earn Your Happy

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How to Build an Opt in List

If you tell me where to send it and the opt in means they're opting in. They're giving you their email or their text. Another great opt in that people do is when they build a text list, they'll give you the workout of the day. So all you have to do is give me your number and I will text you this positive thing every single day. Those are opt ins. The actual tools that you're building lists with from the moment you decide to pivot going forward are 100% about your new identity. It makes no more sense to build an email list full of people that want things you don't want to talk about anymore.

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