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The UK Election: 4. Why Do People Vote the Way They Do?

Understand

CHAPTER

Analyzing the significance of 'Mondeo man' in UK elections and social class connotations

Exploring how Tony Blair strategically won over the 'Mondeo man' demographic by shifting Labour towards the center, emphasizing economic competence, and addressing concerns about union influence, while also examining the societal implications tied to car ownership and housing.

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