An article in the Guardian argues that online influencers will be more important to conservative discourse in the US going forward in America. This is in part because of technological change, but also from the failure of the establishment class. At the same time, the influencer model has key weaknesses that need to be shored up to make that model healthier.

The Guardian: ‘It’s all about trolling’: how far-right influencers are shaping Republican narrative - https://www.theguardian.com/us-news/2023/mar/26/jack-posobiec-digital-influencers-far-right-republicans-trolling

Washington Post: Indicted Chinese exile controls Gettr social media site - https://www.washingtonpost.com/technology/2023/03/26/gettr-guo-wengui-social-media/