The Importance of Moments and the Problems with Simplified Slogans

This chapter explores the significance of moments in school and expresses skepticism towards simplified slogans like 'Moments Matter, Attendance Counts'. The speakers discuss Gillian Keegan's messaging and joke about slogans like 'stop the sniffles'. They also discuss the need for a recalibration of appropriate reasons for kids not coming to school and the impact of the pandemic on parents' attitudes towards attendance.