The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Slack CPO Noah Weiss on How to Master Product-Led-Growth, The Biggest Mistakes Founders Make When Scaling Into Enterprise & What Needs to Change with your Product, Team and Processes when Scaling From PLG to Enterprise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating the Enterprise Transition

This chapter explores the challenges startups face when shifting from SMBs to enterprise clients, particularly the need for domain expertise in hiring and the risk of losing innovation. It discusses the significance of understanding enterprise needs versus SMB requirements, as well as the importance of validating product ideas and fostering a product that customers are eager to advocate. The chapter emphasizes the delicate balance between short-term enhancements and long-term innovations, illustrated by lessons learned from past product launches.

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