Strategies for Engaging Digital Projects and Audiences

EastEnders online video producer Matt Taylor, The Royal Opera House's head of media Tony Followell and digital consultant and founder of Storythings Matt Locke talk about the ways you can make digital work for your programme, organisation or project. Whoever you are, digital brings new ways of reaching your audience. Whatever content you create, whether fact or fiction, you can use digital production and distribution techniques to help you reach a wider and more committed audience.