The Importance of Freedom

I think we notice what is different. If you've got some amazing product or amazing new brand that you want to kind of put out there, your job is to lead, not follow. And I don't know if you see this a lot, but this is in my experiences. You get a new startup in a particular category and instinctively, usually what folks do is go, Oh, who's number one? That was done 10 15 20 years ago. What's the next thing?" "If you really want to make bold moves, you've got to get uncomfortable," he says. 'You can't compete with that now it's dominating'