The Small Business Big Marketing Podcast with Tim Reid cover image

Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627

The Small Business Big Marketing Podcast with Tim Reid

CHAPTER

How to Market a Silk Pillowcase

Sylvie is just a silk pillow. This is the hero product that we launched with. A silk pillowcase in one color, in one size. The positioning was that this is now not another skin cream. And it's something that all big businesses fundamentally land upon either intentionally or unintentionally. It's about ketones. They are the thing that your body releases when you're low on carbs, and that burns fat. We have this new ketone drink that will get you your body releasing ketones and is the real true cause of your problem. That's where Dell's end-to-end solutions suit business of all shapes and sizes. Plus, Dell Technologies Advisors can help

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