Bloomberg Businessweek Weekend - September 3rd, 2021
Bloomberg Businessweek
00:00
How Does Climate Change Impact Resorts?
Season past strategy that we've had over the last 15 years, which is really to get skiers and riders to purchase their skiine in advance of the season by giving them an incredible discount. And i think what's amazing is, you know, our season pats price to day, i is a very much lined with where it was about 12 years ago when we reduced prices 20 %.
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