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#272 - Michael Girdley - Chairman of Girdley Enterprises - Becoming a Creator, Building a HoldCo, Going from Idea to Business Launch

The Fort

CHAPTER

How Much Time Do You Spend Writing These Threads?

A typical thread is probably four to six hours of work for me. And the pace sucks. It's a long game. So my process, basically, is I will develop a concept based on what I think somebody would be interested in hearing - and then I will quickly write out a first draft. But typically, I will go through five to 6 hours of revisions, five or six revisions, and then I'll let it sit over a week or so. And then oftentimes the last step is going through and removing half of the words twice. Putting everything into sixth grade English, short declarative sentences, like a People magazine article.

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