The Promise of the AI in Building an Account Based Marketing Platform

The promise of the AI in pulling all these research points together giving you good information and then the next step will be based on the training that has been provided as you mentioned Scott. The three main areas that David and I are seeing it used today is just that creating that first draft of an email a response to an email getting you started on a very specific talk track for selling a solution or addressing a specific challenge. It's already possible if you layer an account based marketing platform where it's like getting the intent signals layering ads and looking at all the other engagements.