#27 - Brands on Web3 After the Hype w/ Filippo Chisari
Metavertising // Metaverse Marketing
00:00
The Transition From NFTs to Co-Creative Communities
We are past the point where NFTs have any speculative value. In fact, brands are trying to disassociate themselves from that brands that have launched NFT collections in the early days. We're moving into the utility and we're moving away from building a present in the metaverse just for the sake of it. Some of the brands are already closing their presence and actually unlocking immersive experiences that are coupled with kind of physical experiences.
Play episode from 15:12
Transcript
