2min chapter

McKinsey on Building Products cover image

Gokul, board member at Coinbase and Pinterest on product thinking and the future of innovation

McKinsey on Building Products

CHAPTER

Balancing Customer and Business Value in Product Thinking and Innovation

Exploring the crucial balance between addressing customer needs and proving business value through hypothesis-driven experimentation in product development, with a focus on customer value, discovery, and experimentation for desired outcomes.

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