377: John Coogan | Founding Of Soylent And Lucy, And YouTube Technology Storytelling
The Armen Show
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Soylent: The Path Through Soil
When Soylent started, it was just two or three people living in a one bedroom apartment in the tenderloin in San Francisco. It became a very kind of a viral sensation. That blog post led to the mainstream media,. Vice magazine, Discovery News, BBC, all these different media organizations wanted to tell the story. And that helped kind of catapult the product into relevancy and obviously grew the business a ton.
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