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What Is an Algorithm?
The idea about social media now has often become that it optimizes for engagement, rather than other values like productive debate or diversity of opinions. Engagement is a set of user behaviors in the normal course of interaction with the platform. It's not what people are doing off-the-shelf but how they're thinking and reacting to their environment. So we go through four different ways you can measure this kind of activity on your site. We'll start by defining an algorithm - which might be a stupid question, but does seem very important.