021 | Co-Creating Vs Dictating in a Bar | Why you shouldn't worry about conquering a bar and instead fit in | Part 2/2 of the Interview with Alex Frezza, from L'Antiquario (Napoli, Italy).
MAFFEO DRINKS
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Upselling and the Bar Experience
This chapter explores the evolving art of upselling in bars, particularly through the lens of luxury branding and cocktail pricing strategies. It examines the relationship between brand visibility and bar reputation, along with the complexities faced by average bars in a competitive market. Ultimately, the discussion emphasizes the importance of craftsmanship and storytelling in enhancing customer engagement, highlighting the need for long-term brand relationships.
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