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Programmatic Purification - E228
The Big Story
The Best Way to Measure Results of a Retargeting Campaign?
The best way to measure the results of a retargeting campaign is really to run an acrimantality test. This allows you to see the true impact of your campaigns in a transparent and verifiable way. Addictive offers free of charge for all of our clients. James, you just talked to Isba and PWC about the audit they did of the programmatic supply chain. What did it find?
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