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656. Behind the Scenes of Building and Selling a Massive Brand - with Josh Landan

Earn Your Happy

00:00

St. Archer: The First Independent Craft Seltzer That Don't Come From a Brewer

"I knew that I needed to be the first independent craft seltzer that didn't come from a brewery," he says. "If you have that personality that, that people believe in when you speak, I don't think that's learned." He has no idea how he raised $3 million for his company St. Archer and still doesn't know why it was so successful.

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