The Influence of Short-Form Content on Engagement and Politics

This chapter explores how short-form content, driven by platforms like TikTok, is reshaping audience attention and engagement strategies. It discusses Donald Trump's outreach to younger voters through town halls and non-traditional media, emphasizing the importance of appealing to diverse demographics. Additionally, the conversation addresses generational differences in priorities and the impact of family structures on societal values, advocating for the importance of stable family units.