The Rise of AI in Online Search Behavior

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In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior.

Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.
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Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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