2min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Four Letter Word Negotiation

Don't use the word fair in a negotiation. It's very dangerous, he says. And then i would there's a lot of things that i don't agree with chris fasson. We ot get into that. But there's a few things that i do agree with him on. Because when you say those things, you're imposing your viewpoint on that person. You're automatically putting them in an awkward spot because you're coming from hay and saying 'i think this is fair'

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