A Slight Change of Plans cover image

You Have More Influence Than You Think

A Slight Change of Plans

How Does a Monkey Ask a Human to Fill Out a Survey?

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When the study was completed and Frank Flynn and I started looking at the data, it didn't work out. And so we realized that maybe that was the big finding. The way it was to ask someone for something so painful, so awkward, actually wasn't as awful in reality.

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