You're Always Distracted by Something, Right?

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Tet companies take advantage of people's habitual responses to things, even though they can't control them. The internal triggers are part of the hook model that describe in my book, Hook. They know that you are looking for a salve, you are lookingfor some kind of solution. And so whatever you habituate to will be what your brain will look for to solve that problem as quickly and efficiently as possible. We have to be careful with that.

The Knowledge Project closes 2021 with a look back at some of the best conversations of the year. Featuring interviews from 10 of the most downloaded and acclaimed episodes of 2021, this collection of conversations offers a variety of insights into how to make crucial decisions, how to spark creativity, the best ways to avoid distraction, how to deal with loneliness, what traits to look for in a leader, the value of re-thinking your position, the importance of personal relationships, and much more. Guests on this episode include: business leader Kat Cole, NBA basketball player Chris Bosh, loneliness expert Noreena Hertz, organizational psychologist Adam Grant, NASA astrophysicist Thomas Zurbuchen, video game expert Jane McGonigal, author Nir Eyal, author and entrepreneur Seth Godin, psychologist Angela Duckworth, and business expert Jim Collins. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish