The Importance of Context in Sales

Stop looking at playbooks, and start looking at the learnings. Because success is always about context.

And with the right planning, PLG startups can set themselves up the PLG trap – where PLG companies with around 5 billion dollar valuation tend to stall, while others break out to 20 billion dollars or more.

Host Mark Roberge is joined by Oliver Jay, (Founding CRO, Asana) to discuss the inappropriate cut and paste of PLG practices. In this episode learn more about:

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• The importance of running experiments on the side (to unleash new growth opportunities before they’re needed)
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• The power in a joint mindset with the rest of the leadership team
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• Leverage your influencing skills
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• The difference between an exceptionally run company vs. average run company
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The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.