Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies
Marketing Vanguard
00:00
What Would Jay Livingston Be Doing?
Jay Livingston: I don't like the idea of being handed something and saying go sell this that I didn't have responsibility for. He says his talent is bridging the gap between true creatives and the business. "I'm not an awesome creative but I'm creative enough that a lot of creatives can kind of think I'm one of them"
Transcript
Play full episode
