The Change in the Jewelry Industry

Bain Capital bought Blue Nile, which was like this big shift in the way people bought diamonds. Instead of going to your local diamond dealer, you would just be able to search for every diamond in the world on a website. Back then, you were showing off by having a lot of money and look how much I could afford. The diamond industry decided that out of just pure marketing that they should make dudes save up for three months.