51 - Top of Funnel Outreach with Josh Braun
GTM Live
00:00
How Do You Get to Know Your Boss?
The boss is the actual person you're selling to, ecause tey're actually paying your money. Most people don't know they're boss because they've never done their boss's job. Interview customers that recently bought using jobs to be done strategy. Listen to calls that you're having with people that are knocking on your door about what events and circumstances happened that se them to want to talk to you.
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