2min chapter

The Big Story cover image

The Pile On Publishers’ Plates - E236

The Big Story

CHAPTER

ACR Data and Alternate Currency Providers

alternate currency providers are trying to get more of ACR data. Samba TV acquired this AI startup Disruptal that has content recognition tech. That also adds more ACR to Samba's measurement. So I think seeing what alternate currencies do with ACR will be something to watch this year, especially as the measurement conversation seems to be heating up.

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