15min chapter

Tetragrammaton with Rick Rubin cover image

Ari Emanuel

Tetragrammaton with Rick Rubin

CHAPTER

Reflections on Starting in the Entertainment Industry and Building a Talent Agency

The chapter delves into the speaker's journey of starting in the entertainment industry, progressing from a runner to an assistant, and eventually becoming an agent, signing notable clients like writers Amy Littman, John V.D., and Greg Daniels. It also narrates the formation of a talent agency, its growth from a small indie group to a larger agency, and eventual splitting of departments like talent and lit to different agencies. The chapter touches on challenges faced by the agency, including legal issues and disputes with competitors, as well as the founding story of a company called Endeavor after a car accident led to a pivotal decision.

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