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Nature Podcast

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How to Communicate Risk Effectively

Communicating scientific information effectively with the public is something that's always been important for science. Scientists who study this kind of communication are finding themselves in increasing demand as governments and other organizations around the world wonder how best to inform the public about coved 19. Alexandra freeman looks at how numbers can really alter people's perception when it comes to risk. Hyde larson, from the london school of hygiene and tropical medicine talks about communicating facts you're not certain about.

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